Products

• Mac Mini, consumer sub-desktop computer and server introduced in 2005.

• iMac, consumer all-in-one desktop computer introduced in 1998.

• Mac Pro, workstation-class desktop computer introduced in 2006, replacing the Power Macintosh.

• MacBook Pro, professional notebook introduced in 2006, replacing the PowerBook.

• MacBook Air, ultra-thin, ultra-portable notebook introduced in 2008.

Apple also sells a variety of computer accessories for Macs, including the AirPort wireless networking products, Time Capsule, Thunderbolt Display, Magic Mouse, Magic Trackpad,Wireless Keyboard, and the Apple Battery Charger.

On January 27, 2010, Apple introduced their much-anticipated media tablet, the iPad, running a modified version of iOS. It offers multi-touch interaction with multimedia formats including newspapers, magazines, ebooks, textbooks, photos, movies, TV shows videos, music, word processing documents, spreadsheets, video games, and most existing iPhone apps.It also includes a mobile version ofSafari for web browsing, as well as access to the App Store, iTunes Library, iBookstore, contacts, and notepad. Content is downloadable via Wi-Fi and optional 3G service or synced through the user's computer.

On March 2, 2011, Apple introduced the iPad 2, which had a faster processor and two cameras on the front and back, respectively. It also added support for optional 3G service provided by Verizon in addition to the existing offering by AT&T.However, the availability of the iPad 2 has been limited as a result of the devastating earthquake and ensuing tsunami in Japan in March 2011.

On March 7, 2012, Apple introduced the third generation iPad, marketed as "the new iPad". It added LTE service from AT&T or Verizon, the upgraded A5X processor, and the Retina display (2048 by 1536 resolution), originally implemented on the iPhone 4 and iPhone 4S. The dimensions and form factor remained relatively unchanged, with the new iPad being a fraction thicker and heavier than the previous version, and minor positioning changes.

Since its launch, iPad users have downloaded 3 billion apps, while the total App Store downloads is over 25 billion downloads.

• iPod Shuffle, ultra-portable digital audio player first introduced in 2005, currently available in a 2 GB model.

• iPod Nano, portable media player first introduced in 2005, currently available in 8 and 16 GB models. The latest generation has a FM radio, a pedometer, and multi-touch interface, replacing the traditional iPod click wheel.

• iPod Classic (named iPod from 2001–2007), portable media player first introduced in 2001, currently available in a 160 GB model.

• iPod Touch, portable media player that runs iOS, first introduced in September 2007 after the iPhone went on sale, currently available in 16, 32, and 64 GB models. The current generation features the Apple A5 processor, a Retina Display, and dual cameras on the front (a 1.2 megapixel sensor) and back (a 5 megapixel iSight). The back camera allows for HD video recording at 1080p.

On June 8, 2009, at Apple's annual worldwide developers conference, the iPhone 3GS was announced, providing an incremental update to the device including faster internal components, support for faster 3G speeds, video recording capability, and voice control. On June 7, 2010, at WWDC 2010, the iPhone 4 was announced, which Apple says is its "'biggest leap we've taken" since the original iPhone.

The phone includes an all-new design, 960x640 display, Apple's A4 processor used in the iPad, a gyroscope for enhanced gaming, 5MP camera with LED flash, front-facing VGAcamera and FaceTime video calling. Shortly after the release of the iPhone 4, it was realized by consumers that the new iPhone had reception issues. This is due to the stainless steel band around the edge of the device, which also serves as the phone's cellular signal and Wi-Fi antenna. The current fix for this issue was a "Bumper Case" for the phone distributed for free to all iPhone 4 owners for a few months. In June 2011, Apple overtook Nokia to become the world's biggest smartphone maker by volume.

On October 4, 2011, Apple unveiled the iPhone 4S, which was released in the United States, Canada, Australia, United Kingdom, France, Germany, and Japan on October 14, 2011, with other countries set to follow later in the year.This was the first iPhone model to feature the Apple A5 chip, as well as the first offered on the Sprint network (joiningAT&T and Verizon Wireless as the United States carriers offering iPhone models). On October 19, 2011, Apple announced an agreement with C Spire Wireless to sell the iPhone 4S with that carrier in the near future, marking the first time the iPhone was officially supported on a regional carrier's network.

Another notable feature of the iPhone 4S was Siri voice assistant technology, which Apple had acquired in 2010,as well as other features, including an updated 8 megapixel camera with new optics. Apple sold 4 million iPhone 4S phones in the first three days after its release, which made it not only the best iPhone launch in Apple's history, but the most successful launch of any mobile phone ever. On Wednesday September 12, 2012, Apple's sixth edition iPhone, the iPhone 5 was announced. It featured a bigger screen, 4G LTE connectivity, and a new Apple A6 chip among many other improvements. 

Apple sold two million iPhones in the first twenty four hours of pre ordering.